Cool Article: What Attracts Women to the IT Field? The First Process of Occupational Socialization

This is a research study by some of the authors of the book Information Nation...

http://aisel.aisnet.org/amcis2005/305/

This research study focuses on the attraction process of occupational socialization to the information technology field of female students in order to understand women’s experiences and initial perceptions of the IT occupation. This study gathered empirical evidence from current female students in IT-related majors based on a qualitative approach and the use of focus groups as the elicitation technique. The findings of this study, we believe, can help in improving and customizing recruitment strategies for female students that would emphasize the most attractive features of the IT occupation as perceived by women.